When you think about your childhood, there is a good chance that your childhood was filled with trips to the movie. The best way to enjoy a film has to sit down with a drink and a bucket of popcorn. As a result, popcorn has probably become one of the most popular snacks you reach for even to this day. If you are looking to get more involved with popcorn, you may start a popcorn business at home.
Because the popcorn industry is poised to grow during the next few years, this can be a valuable investment for you. At the same time, you may not have a lot of money to start a business. What are some of the ways that you can create a popcorn business from the comfort of your own home? There are a few tips that you should consider.
Steps to Start a Popcorn Business from Home
The Opportunity to Purchase Popcorn Locally
The first thing that you need to remember is that popcorn is often marked up significantly when people buy it at the cinema. Therefore, a lot of people are looking for alternative places to purchase bulk popcorn. Even though many grocery stores sell popcorn, it is not going to be as fresh as the popcorn that you are going to produce.
For people to get the best popcorn possible, they need to purchase it locally. This is something that you need to seize on. If you start a popcorn business, reach out to some local shops and outlets in your area. This is an excellent way for you to improve your market reach. You do not have to arrange for a large inventory to meet the demand. You need to be able to produce popcorn regularly for your customers.
Conduct Market Research and Figure Out Your Target Market
If you want to start a popcorn business, the first thing you need to do is research the local area. Take a look at some of the existing players in the popcorn industry in your area. Figure out where they are located, how they pop their popcorn, how much they charge for it, and their making. Furthermore, you might even want to try their popcorn to figure out what its quality is like. There is no way that you will succeed if you are not able to match the quality of your biggest competitors. If you find that your market is already saturated, then assess some of the other options available to you.
For example, you want to identify your niche. That way, you can offer something different than your competitors. For example, you may want to package your popcorn a little bit differently. Or you may want to use slightly different ingredients to provide the other product. After you finalize the details of the type of popcorn you are going to produce, you need to figure out who will want to buy your popcorn.
Some of the potential target markets that you may want to consider include:
- Kids at school
- Local hotels
- Restaurants in the local area
- Multiplex shopping malls and movie theaters
- Retail outlets
- Local fairs and carnivals
In some situations, you may even want to think about developing an internet business. Then, you can ship your popcorn to those who buy it. If you decide to go this route, you need to make sure that you can keep your product fresh.
Develop a Strong Business Plan
Next, you need to come up with a business plan. You can make sure that your business plan is simple and straightforward. Some of the essential details you need to consider include your marketing strategy, your source of funding, and your key performance indicators, which will determine your business’s success. That way, you can forecast circumstances that might challenge your business and be prepared for them when they arise.
You also need to make sure that you register your business with the legal authorities. It would help if you went through all of the procedures before you open up a business. For example, you need to make sure that your company pays its taxes. You might also want to purchase insurance for your business. That way, you can protect yourself from legal liability down the road.
Get Your Raw Materials and Start Popping
Finally, you need to gather your raw materials and start production. Make sure that you have the right equipment to produce the exact type of popcorn that you create. In some cases, you may be using an air popper. In other cases, you may want to go with something more traditional, such as a movie theater popper.
Then, decide how you are going to package your popcorn. Course, you will need plenty of bags of corn, salt, sugar, and butter. You might also want to add flavors and spices to your popcorn. Are you going to sell your popcorn in bags? Are you going to sell your popcorn buckets? How are you going to keep it fresh? Answer these questions before you finally open up your business and start selling your popcorn to other people.
High-Quality Bulk Popcorn
If you are thinking about starting a popcorn business at home, it is a good idea to get a feel for what delicious popcorn tastes like. That is where we can help you. We are Shumway Farms, and we have an unparalleled level of experience when it comes to the popcorn industry. For many years, we have taken great pride in the quality of popcorn that we provide. With popcorn that comes in a wide variety of shapes, sizes, and styles, we are confident that we can meet your needs. Please give us a call today to learn more about our delicious popcorn and how we can help you with all of your popcorn needs!